IFA Show 2025 - Berlin Brands
At IFA Berlin 2025, the world's premier stage for consumer technology, our mission was to seek out the most impactful innovations and connect with the visionary brands creating them. From AI-integrated smart home ecosystems and sustainable tech solutions to the latest in digital health and gaming, we went behind the scenes to interview the innovators themselves. We are proud to assist these pioneering companies in sharing their stories, offering a firsthand look at the cutting-edge products and disruptive technologies that are defining the future of our industry.
MCHOSE
At IFA Berlin 2025, we captured the innovative spirit of the show floor with an exclusive booth interview featuring the collaborative MCHOSE x Unbox Therapy UT98 mechanical keyboard. Our video provides a firsthand look at its standout engineering, including the custom-tuned quiet switches and sleek aluminum knob, highlighting how this partnership has created a premium peripheral designed for performance and focus in any environment. DOWNLOAD ALL THE ASSETS
BAYU
At IFA 2025, we discovered clever innovation aimed at simplicity and sustainability with BYUU. In our latest booth video, we showcase their ingenious pump system that utilizes a single, interchangeable battery across multiple devices. This elegant solution eliminates the need for multiple dedicated batteries, reducing electronic waste and ensuring you're never left powerless. It’s a perfect example of the practical, user-focused design we love to highlight, demonstrating how thoughtful engineering can make everyday tools more efficient and portable. Check out the video to see the simple twist-and-swap mechanism in action.
HOBOT
At IFA 2025, we had the privilege of meeting the true pioneers of automated home cleaning: Hobot. As the original inventors of the robot window cleaner back in 2010, their booth showcased an impressive evolution of their technology, from their legacy models to the advanced S7 Pro and the powerful R3 unit we saw in action. Demonstrating a crucial commitment to safety with its mandatory security cord and impressive cleaning power with 600 cycles per minute and dual soap/water tanks, Hobot continues to refine a product that genuinely solves a common household chore. It was a fantastic opportunity to see the company that created an entire product category still leading the way with robust and reliable innovation.
KINGSTAR
At IFA 2025, we explored the versatile world of Kingstar, a dynamic manufacturer from Shenzhen showcasing the full spectrum of modern personal tech. Their booth was a treasure trove of innovation, featuring everything from sleek smart rings and wearable trackers—some of the fastest-growing trends in tech—to advanced AI smart glasses and a particularly impressive Bluetooth speaker. The speaker demo highlighted a clever design that allows users to play music via USB or Bluetooth, with a clear interface that displays song names directly from loaded MP3 files, marrying retro functionality with modern connectivity. For anyone looking to source or manufacture the latest in wearable tech and personal electronics, Kingstar proved to be a formidable and innovative partner to watch.
UREVO
At IFA 2025, we experienced cutting-edge athletic recovery technology at the UREVO booth, specializing in advanced leg massagers for runners and active individuals. Their innovative trainers feature customizable marathon programs from cities around the world, allowing users to simulate and recover from specific race conditions. We saw firsthand the versatile massagers that can target any muscle group in the leg, complete with soothing heat pads and adjustable vibration settings to regulate intensity. From targeted relief for calves and hamstrings to the full-leg massage system enjoyed by attendees, UREVO demonstrated a sophisticated and effective approach to muscle recovery, making it a standout for anyone serious about fitness and wellness.
BITMOLAB
At IFA 2025, BITMOLAB provided a heavy dose of nostalgia with their standout product, the Game Baby—an iPhone case that transforms into a fully functional retro gaming console. This innovative "phone armor" features integrated physical controllers and a joystick, connecting seamlessly to their proprietary app that houses a library of classic games. We were impressed by its clever design; after a gaming session, the controllers flip neatly around to form a sleek, protective back for everyday use. It’s a brilliantly executed concept that marries retro gaming fun with modern smartphone protection, making it a true highlight for gamers and tech enthusiasts alike on the show floor.
iDO
At IFA 2025, iDO showcased a compelling vision for the future of wearable technology with their innovative line of smartwatches and ecosystem. Their standout GTR1 model is designed for true independence, allowing athletes to track workouts, monitor health metrics like body energy and calories, and achieve their fitness goals entirely without a smartphone, syncing data seamlessly via their intuitive VeryFit app only once they return home. Beyond consumer products, iDO positions itself as a key OEM partner, developing unbranded smart rings and scales for other companies, highlighting their flexibility and technical expertise. For anyone serious about fitness data or looking to launch a branded wearable, iDO presented a powerful and integrated solution that connects not only with their own app but also with popular third-party platforms.
BOB AND BRAD
At IFA 2025, Bob and Brad solidified their reputation as leaders in recovery technology with an impressive array of innovative products. We were particularly captivated by their new 4-in-1 mini massager, a remarkably compact device that eliminates the need for changing attachments by integrating four massage functions into one sleek unit. The booth also featured advanced rapid cold and heat therapy for targeted injury pain relief and highlighted smart integration with Wear IQ glasses, which offer audio capabilities and charging functionality. This synergy of compact design, multi-functionality, and smart connectivity demonstrates Bob and Brad's commitment to making professional-grade recovery accessible anywhere, anytime.
ASTOT
At IFA 2025, ASTOT showcased a game-changing solution for on-demand textile printing with their advanced thermal stamp machines and multi-color printers. We witnessed a captivating live demo where a design was printed digitally and then transferred onto a tote bag in a fully automated process: the machine pressed down and, within mere seconds, lifted to reveal a vibrant, perfectly applied graphic. This technology empowers users to easily create, cut, and print custom designs on various textiles, offering a powerful tool for small businesses, DIY enthusiasts, and creators looking to produce professional-quality custom apparel and accessories quickly and efficiently. ASTOT’s innovative approach makes custom textile printing more accessible and streamlined than ever before.
POWISER
At IFA 2025, POWISER demonstrated its strong focus on versatile and accessible energy independence with a comprehensive range of power solutions. We saw everything from portable power stations ideal for camping and vehicle use to specialized balcony storage kits designed specifically for the German market, allowing urban residents to harness solar energy. The highlight was their new Volt X series vehicle charger, a system that can be connected to rooftop solar panels to create a self-sustaining power source for life on the road. Whether for home backup, outdoor adventures, or everyday energy needs, POWISER is making renewable power more practical and portable for markets worldwide.
MAXCONCEPT
At IFA 2025, MAXCONCEPT impressed with a focused range of intelligent recovery products designed for athletes and active individuals seeking effective post-sport physiotherapy. We personally tested their hot and cold back therapy unit, which features interchangeable ice packs and a secure strap system for targeted application on the lower back or other muscle groups. The brand showcased a thoughtful assortment of tools for full-body care, including specialized massagers for the feet and face, as well as devices aimed at core strengthening. MAXCONCEPT’s emphasis on versatile, user-friendly designs makes professional-grade recovery accessible for anyone looking to enhance their training regimen and accelerate muscle recovery.
SKG
At IFA 2025, SKG from Shenzhen showcased their sophisticated approach to muscle recovery through electrified stimulation technology. We experienced firsthand their innovative devices that deliver targeted electrical pulses to penetrate deep into muscle tissue, providing effective relief for knots and tension points. Beyond their EMS products, the brand also featured high-tech massage guns that combine sleek design with powerful performance. SKG's focus on electrical stimulation therapy represents the cutting edge of pain management and recovery solutions, offering a high-tech alternative to traditional massage methods for athletes and wellness-conscious consumers alike.
At IFA Berlin 2025, our mission was twofold, powered by our two specialized brands: Asia2Market and videos2b. Asia2Market serves as the essential bridge, connecting innovative Asian manufacturers with the European and global markets; we seek out groundbreaking brands, facilitate sourcing, and guide them through every step of bringing their products to an international audience. Complementing this, our videos2b team was on the ground capturing it all—we are the storytellers, creating dynamic video content, interviews, and hands-on product demos that give these innovative technologies a powerful voice and a visual stage. Together, we don't just report on innovation; we actively help build its presence and narrative in the global marketplace.
